Mojang Bans Brands From Building Minecraft Promo Maps And Mods

Mojang's putting its blocky foot down when it comes to manufacturers and Minecraft. MINECRAFT EVENTS SERVERS MINECRAFT EVENTS SERVERS In an open letter to the neighborhood on its site, Owen Hill, the company's director of inventive communications, laid out new tips specifically directed at firms, advert agencies and some other non-gamer entities looking to capitalize on Minecraft's large person neighborhood.

For an concept of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Laptop model had over one hundred million registered users. It is comprehensible that a pool of users that giant would show a tempting lure for manufacturers that need to market their wholly unrelated wares to the community. However no more -- in keeping with the new building promotion guidelines, it is now not permissible to build servers or maps to "promote unrelated merchandise in playable kind." So what does that translate to? Effectively, you can say goodbye to awkward promotions like the large, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical title. All that said, if you are a mega fan and you do these kinds of issues by yourself time and dime, well, that's just high quality by Mojang.