A2 Media Research September 2020
The uses and gratification theory (UGT) can be an method of understanding why and how people actively look for specific media to satisfy specific needs. Identify - having the ability to recognise the merchandise or person in front of you, role models that reflect similar values to yours or aspiration to end up being someone else. Cognitive - having the ability to acquire details, knowledge and understanding. Entertain - what they are consuming should provide enjoyment and a kind of escapism, allowing an audience to temporarily forget about their concerns. This could be applied through music videos, a form of media text message, as people are more likely to view these movies and feel much better about themselves, their lives or experience motivated to accomplish better because of the video they watched. Many types of this would be charity movies, such as One Direction's SOME WAY rendition designed for Comic Comfort. People select music videos that not merely fit one's particular disposition but also in tries showing empowerment or other socially conscience motives. This could be reflected through the genre of the music and what type of video they're choosing to view.
This video is a parody becuase it requires an orginal music and then adjustments the lyrics to make them funnier and also adjustments the video to make it even more funnier to the audience. In this video they change Kesha's music 'Tik Tok' and makes it more funnier. The thought of using commericals and increases infulence the music video, for example The Black Eyed Peas 'Where may be the love' use the idea of branding in their music video to impact people, they hand out leaflets, put flyers on wall space and show an image of a question mark to ask where is the love? This video is definitely a allusion meaning that it is discussing something, Referencing is just like a pastiche nonetheless it doesnt intend to be funny. It is inspired by the additional media item, either if its a film, book or Television show.
For example in the music video made by Thirty Seconds To Mars 'The kill' It offers taken inspiration from the film 'The Shinning' Minus the original product and film the music video could have most likely never been created, its purpose is usually to be inspired by the various media product and utilize it to make their own recreation of it. For instance in this music video they work with a picture of the bear picture in both the film and also the music video, they consider factors from the film and put it to their music video but just a little different. The use of abstract in music video clips makes them even more interesting and also makes them surreal and shows the audience things that could not happen in true to life, it is an artistic taste on the real world. In my own example in the ‘Of monsters and men Small Talks’ tune video, it runs on the combination of true to life and animation, this gives the music video a surreal feel to it and that it could not happen in true to life.
This video gives off a dreamlike globe and makes the viewer feel like it’s a 2D world. Interpretive music movies are where the lyrics for the music lets you know exactly what is certainly going on in the music video, For example the Lonely Island ' Im On a boat'. On a Boat' and the whole lyrics describe whatis going on in each shot of the video. All these kinds of music videos are simply video interpretations of the lyrics, this is why they're consequently called Interpretive music movies. In this music video they're singing about being on a boat throughout the majority of the song, because they are sitting on a boat. In addition they use more interpretive imagery in the music video, for instance in the music he sings, 'Ive got my swim trunks and my flippy floppies' and then it displays him sat down waving his sandals. A impressionist is definitely where they take inspiration from lots of different sources in the media, or just an idea they have on something.
