5 Tips for Promoting Webinars to Past Participants

When promoting webinars, your best prospects are attendees from past events. With webinars, as with other products and services, it's easier and cheaper to make repeat sales to existing customers compared to to discover new customers.
Here are 5 methods for you to encourage past participants to sign up for your newest webinars: Offer a number of webinars. The closer the link relating to the webinar that participants attended previously and also the event you'd like them to wait now, the much more likely they're to join up. For example, if the first webinar taught basics, use the second webinar to do a deeper quest for higher skills. Another alternative occurs webinars as stages in your process. Regardless of how you package the events, show how a content from a new program will build upon the info delivered in previous webinars.
Offer a discount for repeat attendees. Reward your past attendees for playing your program again. You can do so by extending a reduction on the program of their choice. If promoting some webinars, you can provide a special package price if they register for all events.
Customize your promotions. When you are promoting your brand-new webinar, customize your promotions to past attendees to feature a mention of the the first or most current program they attended. Live streaming social media will help to remind them they have trusted your content before. It will remind them of whom you are, which can be needed for busy prospects who will be deluged by information and resources. It also helps customers know that you value them enough to keep in mind their past patronage.
Add "touches" to past participants. Because Webcasting who've attended past events are more likely to attend future events, they deserve extra attention when marketing your webinars. Plan to contact them more frequently than your general subsciber lists. For example, send them additional emails. If you have the time and expense to purchase direct mail, put these prospects at the top of the list for receiving these special promotions. Because these are more likely to wait, marketing in their mind is very likely to produce the larger return that's needed to justify the money you would spend on higher priced promotional tools.
Give them a phone call. Telemarketing perform well in promoting events when positioned as courtesy calls in your favorite customers. Rather than sending an impersonal voice broadcast to any or all callers, call past participants with a special courtesy reminder about your upcoming event. Let them realize that since they attended your past webinar, you want to create sure they knew in regards to the next webinar, which builds around the skills they've already learned. If you can make these calls personally, great. But if you should employ a voice broadcasting service, that's fine too - try to get a new message whenever possible to let listeners realize that what it's all about is geared toward past webinar attendees.
Webinars are a good way to construct your list in order to find new clients. However, don't neglect the importance and easy marketing new training programs to past participants. Promoting Live streaming social media to past attendees will strengthen your relationships and generate more revenue, but less effort.