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(See #10 for more details about the content of this Appendix.)<br /><br />Use pictures rather than words and data when possible. Is a picture really worth 1,000 words? It depends on the words, of course, but the simple fact remains that right images can communicate complex concepts efficiently. Especially for those individuals That Are reluctant to read, vision can be a lovely <br /> Graphs are often the heart of marketing research reports, therefore take care to make certain they don't confuse your reader.<br />Use the same scale on each one your graphs for the two axes. If one axis ends in 30% and the upcoming ends at 90 percent, then the reader may not notice the difference and might misinterpret the information (particularly if they are not carefully reading the accounts )<br />Maintain the very same colours on charts throughout. If top Top Box score is blue on one graph and green on another, you might confuse your viewers. When the 2014 data are green on a single slide and the 2015 information are green on another slide, it may be misinterpreted. Keep colours consistent to prevent the inadvertent Where possible, utilize the exact same colour palate as the brands depicted on your report.<br />Make sure you include the exact question wording with each table or graph. Often while reading research reports (or seeing research presentations) the viewers will wonder how the query was enlisted to help them comprehend the information they are getting. Don't make them hunt through the questionnaire. Simply put the exact question at the bottom of the graph or table.<br />Be sure to include the foundation size with each table or graph. Without comprehending that programming logic may impact the base size, readers assume that every respondent answers all questions, again potentially leading to miscommunication. Be sure to include the base sizes in the report.<br /> Any information that doesn't directly address the project objectives, for example methodological detail, details regarding your analysis and other miscellaneous information, shouldn't go into the main report. Contain it in the end of the report in an Appendix.<br />As you can see, all of these suggestions work toward creating the reports easier to read, and easier for managers to absorb the info that they have to make decisions. While you, as a writer, might be more comfortable with more detail, it is your job to generate information accessible to your customers. Using these tips will go a long way to creating your study actionable -- as well as educational and entertaining.
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